The program is designed to equip participants with skill set spanning modern marketing and growth strategies and prepare them to lead end-to-end marketing projects. It starts with a 3-day offline induction in Bengaluru. During the 6 months of the program, you'll spend most of your time learning via 18+ sprints and practical workshops.
Each sprint is a week long and covers an individual topic, with a mix of solo and live group-based learning.
Popularly known as Case Weekends at Stoa. Sprints end with hackathons that put your week’s learnings to the test.
We pick startup founders, executives and investors with real-world experience to lead all learning sprints.
Each sprint is designed to help you pick up skills that you can apply at your work. Learn through a mix of individual and team-based modes.
Problem Solving in Business
Market Research
Business Presentations
Customer Journey
Marketing Mix
Content Marketing
Digital Marketing Fundamentals
Social Media Marketing
Marketing Analytics
Branding Fundamentals
Go to Market Strategy
Campaign Design & Analytics
Growth Hacking & Virality
Ads Manager platforms
CRM and ESP tools
Canva & Figma (wireframing)
Analytics Tools (Google Analytics/Webengage/HotJar)
Professional Profile Building
Build Resume with Proof of Work
Mock Interviews and Soft Skills Prep
Connections to relevant companies
We get it. Work and life gets busy. That’s why the Stoa Program is designed to be light on the weekdays and gives you the flexibility to schedule your own learning.
Weekdays: We share a learning prompt that you can consume at your own time.
Weekends: Your week’s learnings are put to test with a real-world case study to work on.
Career Services sprints are accessible to all. Placement support is unlocked for those who get 8 assignments approved + clear the Charter. Access to hiring partners, company connects, and career drives post clearing the Charter.
The Stoa Charter is a certification of competence. As one of the first groups to pursue the Charter, you are literally co-creating this true "alternative" to a degree. The Charter can only be earned - not bought.
The Charter stands for competence, pride in the craft, rigour, better thinking and a great peer network - it will indicate to the external world that you have mastered the business concepts and the business thinking.
Stoa will invest our capital and resources in educating employers about the Charter and the Charter holders. We will celebrate YOU through the next few months if you earn it, bringing more attention to your success. You should expect inbounds from Stoa's hiring partners over time as well.
The process to earn the Charter itself is intense, and we expect original work on the business problems you choose to work on. This process will test your ability to research the markets and the users, make decisions while considering trade-offs and engage in structured thinking to solve a business problem.
Over a long time horizon, the Charter would provide you with a professional network as you go about building your career. We expect many Charter-holders to go on to build great careers and reach CXO titles.
After completing the Stoa program, candidates are expected to take the Stoa charter exam, which consists of a thesis defense in front of an external jury. To be eligible for the exam, candidates must score a minimum aggregate of 60% on the mid and end term exams held during the program. Once they meet this requirement, they can begin the charter process, which involves submitting their assignment and completing the thesis defense, typically within one month.
The jury comprises of external industry leaders who are veterans and functional experts on various fields such as marketing, product, leadership, strategy, and business operations
Candidates who do not pass the Stoa charter exam will still receive a program completion certificate and graduate as a Stoa fellow. However, those who pass the charter exam will also be awarded a digital badge and certificate as a Stoa Charterholder. This badge is a symbol of achievement and signifies that the candidate has demonstrated their competence in front of an external jury, placing them among the top performers and merit holders in the Stoa program.
The Stoa charter assignment serves as strong evidence of a candidate’s skills and knowledge, making them a more competitive candidate for high-growth job roles. In addition, the assignment provides a valuable opportunity for candidates to receive feedback directly from industry leaders and to demonstrate their competence in front of an external jury, further bolstering their credentials. Furthermore, presenting the charter assignment offers an opportunity for candidates to network with potential employers and showcase their abilities. (edited
Stoa Charter is a professional charter for Business talent which you can earn while working. The charter exam takes place post the completion of the 6-month program. It is earned only by clearing our industry-backed, rigourous assessments.
The Stoa Charter is a certification of competence. The Stoa Charter is awarded to those who demonstrate mastery in applying frameworks to solve substantial business problems.
It is the highest level of academic honour awarded within the Stoa Program, granted only to a few outstanding candidates within any cohort.
The Charter is awarded upon successfully defending proposed solutions to a business problem, before a jury comprising of executives at leading firms.
The process to earn the Charter itself is intense, and we expect original work on the business problems you choose to work on. This process will test your ability to research the markets and the users, make decisions while considering trade-offs and engage in structured thinking to solve a business problem.
Stoa Charterholders consistently get better opportunities and compensation on the job market due to their provable excellence.
Rigour. Perseverance. Pride in the Craft.
That's what the Stoa Charter demands.
At the end of the Stoa program. Candidates are eligible for the Charter process upon securing a minimum aggregate of 60% on the mid- and end-term exams held during the program. Once they meet this requirement, they begin the charter process which involves submitting their assignment and completing the jury defence, typically within one month.
External jury members will independently judge the output of the project. You will be cross-examined on the assumptions, the process, the insights and the proposed solutions. The dates for jury day will be disclosed once you sign up for the process.
The jury consists of industry experts who have held Director / VP / CXO level designations at corporates and startups. These experts are veterans and functional experts in various fields such as marketing, product, leadership, strategy, and business operations
Candidates who do not pass the Stoa charter exam will still receive a program completion certificate and graduate as a Stoa fellow. However, those who pass the charter exam will also be awarded a digital badge and certificate as a Stoa Charterholder. This badge is a symbol of achievement and signifies that the candidate has demonstrated their competence in front of an external jury, placing them among the top performers and merit holders in the Stoa program
The program's mid-term and end-term exams are conducted in a proctored, written format. They serve as essential checkpoints to test your theoretical understanding across a wide range of topics covered at Stoa. They are evaluated internally. The Charter evaluation consists of tackling a single, complex problem and defending it to an external jury.
In the last run, around 50% of the candidates who met the criteria and appeared for the jury examination earned the grade to qualify as a Stoa Charterholder.
Early Bird Offer - Rs 15,000/- waiver until 31st Oct 2023
Upon completing this program, participants can anticipate a transformative set of outcomes, including an enriched skill set spanning marketing and growth strategies, leading end-to-end marketing projects, potential career advancement into managerial or leadership roles, specialization in specific marketing domains, and a deep understanding of modern marketing. Networking opportunities and the development of essential soft skills and job placement assistance, coupled with hands-on experience in real-world projects, further enhance graduates' readiness for diverse marketing and growth roles.
No, we don't guarantee placements. Candidates get comprehensive career services encompassing guidance on resume building and case interview preparation, soft skills development, including crafting an elevator pitch, writing compelling cold emails, and effective networking. These sessions are meticulously designed to enhance participants' job readiness and equip them with the tools and skills needed to secure relevant job opportunities. This comprehensive approach underscores the program's commitment to supporting participants in their career progression. To successfully complete the program, candidates must secure approval for 8 assignments.
Additionally, those seeking connections with potential employers for job opportunities are required to pass the Program Charter.
The Stoa Charter is a certification of competence. The Stoa Charter is awarded to those who demonstrate mastery in applying frameworks to solve substantial business problems. It is the highest level of academic honour awarded within the Stoa Programs, granted only to a few outstanding candidates within any cohort. The Charter is awarded upon successfully defending proposed solutions to a business problem, before a jury comprising of executives at leading firms. It is conducted at the end of the program.
The candidates who graduate from this program are uniquely placed to lead modern marketing and growth strategies in new age companies and startups. It is firmly grounded in modern marketing principles, data-driven decision-making, and customer-centric strategies, —providing participants with a contemporary approach to achieve business outcomes and drive growth. Practical learning through real-world projects enhances their hands-on experience. Moreover, a structured "Careers Week" format for job placement support, tailored for startup jobs, and networking opportunities with industry experts further set this program apart.
We currently do not offer an income share agreement or a no-cost EMI option. However, we have partnered with reputed loan companies that provide education loans with EMIs starting from three months to forty-two months.
